Alex Zbooker — Founder of datasetsDBWhy Gender Marketing Is Important and How To Scientifically Assign GenderDespite being published in 1992, “Men are From Mars, Women are From Venus” continues to be a popular authority and reference point for…7 min read·Jan 30, 2021----
Alex Zbooker — Founder of datasetsDBHow to Build a Dynamic Data Flywheel from Ground Zero With Marketing Hacking.Every time a business interacts with client’s offline or online, new data footprints are created. These data footprints can take on…7 min read·Jun 9, 2020----
Alex Zbooker — Founder of datasetsDB80/20 Rule of Customer Segmentation: How to Grow Your Revenue by TargeThe Right CustomersAt some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on.6 min read·May 1, 2020----
Alex Zbooker — Founder of datasetsDBHow to Use Geo-Demographics Based Consumer Segmentation to Launch Successful Marketing Campaigns…This article is brought to you by datasetsDB.com — a leader in “do-it-yourself” data enrichment, data cleansing, data append and lead…6 min read·Apr 26, 2020----
Alex Zbooker — Founder of datasetsDBMarketing in the age of coronavirus: how brands change their strategies to stay with the customerThis article is brought to you by datasetsDB.com — a leader in “do-it-yourself” data enrichment, data cleansing, data append and lead…4 min read·Apr 20, 2020----
Alex Zbooker — Founder of datasetsDBHow to Target Female Consumers — 4 Effective Case StudiesHave you tried to market your products or services to women but your efforts fell flat? Will your brand’s revenue improve remarkably by…8 min read·Nov 29, 2019----
Alex Zbooker — Founder of datasetsDBGender Marketing Strategies That WorkLove it or loathe it, gender based marketing is here to stay. Simply because gender marketing strategies have been tried and tested, and…7 min read·Nov 8, 2019----
Alex Zbooker — Founder of datasetsDBThe Future of Gender Marketing and Gender-Based Consumer Segmentation.From a marketing standpoint, gender is one of the many important factors that shape consumer behavior and marketing. In this article, we…10 min read·Sep 24, 2019----
Alex Zbooker — Founder of datasetsDBMale vs. Female: How to Properly Use Gender Approach Marketing In A Restaurant BusinessDid you know that most successful restaurateurs use a gender-based approach to marketing? Unfortunately, many use gender-based marketing…10 min read·Sep 3, 2019----
Alex Zbooker — Founder of datasetsDBHow to Outsmart Gender Stereotypes in Consumer MarketingTo launch a successful marketing campaign, it is imperative to know your customers and to identify a “killer” marketing hook to entice…8 min read·Aug 1, 2019----