Why Gender Marketing Is Important and How To Scientifically Assign GenderDespite being published in 1992, “Men are From Mars, Women are From Venus” continues to be a popular authority and reference point for…Jan 30, 2021Jan 30, 2021
How to Build a Dynamic Data Flywheel from Ground Zero With Marketing Hacking.Every time a business interacts with client’s offline or online, new data footprints are created. These data footprints can take on…Jun 9, 2020Jun 9, 2020
80/20 Rule of Customer Segmentation: How to Grow Your Revenue by TargeThe Right CustomersAt some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on.May 1, 2020May 1, 2020
How to Use Geo-Demographics Based Consumer Segmentation to Launch Successful Marketing Campaigns…This article is brought to you by datasetsDB.com — a leader in “do-it-yourself” data enrichment, data cleansing, data append and lead…Apr 26, 2020Apr 26, 2020
Marketing in the age of coronavirus: how brands change their strategies to stay with the customerThis article is brought to you by datasetsDB.com — a leader in “do-it-yourself” data enrichment, data cleansing, data append and lead…Apr 20, 2020Apr 20, 2020
How to Target Female Consumers — 4 Effective Case StudiesHave you tried to market your products or services to women but your efforts fell flat? Will your brand’s revenue improve remarkably by…Nov 29, 2019Nov 29, 2019
Gender Marketing Strategies That WorkLove it or loathe it, gender based marketing is here to stay. Simply because gender marketing strategies have been tried and tested, and…Nov 8, 2019Nov 8, 2019
The Future of Gender Marketing and Gender-Based Consumer Segmentation.From a marketing standpoint, gender is one of the many important factors that shape consumer behavior and marketing. In this article, we…Sep 24, 2019Sep 24, 2019
Male vs. Female: How to Properly Use Gender Approach Marketing In A Restaurant BusinessDid you know that most successful restaurateurs use a gender-based approach to marketing? Unfortunately, many use gender-based marketing…Sep 3, 2019Sep 3, 2019
How to Outsmart Gender Stereotypes in Consumer MarketingTo launch a successful marketing campaign, it is imperative to know your customers and to identify a “killer” marketing hook to entice…Aug 1, 2019Aug 1, 2019